Customer Relationship Management
Context: Business
Systems and practices used to manage interactions with customers and prospects.
CRM stands for Customer Relationship Management, a term for strategies, processes and software used to manage interactions with customers and prospective customers.
Context: Business
Systems and practices used to manage interactions with customers and prospects.
These examples show the abbreviation in context. They are explanatory examples, not medical, legal or professional instructions.
βThe sales team records customer calls and follow-ups in its CRM.β
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